Have you been told that social media and sales are not related? Well, that is not entirely true. While it is true that business owners should not expect to see the same measurable ROI data from social marketing strategies as they do from their traditional sales efforts, your business can definitely use its social networks to increase sales.
Is your Facebook for business page feeling a little lonely these days? Does your social network community feel more like a social media ghost town? Without an active, engaged group of fans, your business’s Facebook page is doing your brand absolutely no good. That’s why I’m going to share six sure-fire steps that will boost your “likes” and deliver an active social marketing community. Are you ready?
Check out the growth of mobile and app access when it comes to social media, not much more to say there, aside from if you don’t already have your website and business strategy optimised so it’s mobile responsive, there is no better time to move that to the top of the list. Social Media in business is no different to anything else, the easier you can make it for people to buy and interact with you, the better your results will be.
Are you ready for a Facebook for business strategy that will deliver ready-made customers to your virtual and physical front door? Would you be excited to know that you can fill your local business full of individuals that showed up, not because of expensive advertising but instead, from recommendations from their friends? Strap on your learning hat and let’s take a look at the actions steps you can take to ensure your business is found by Facebook Graph Search.
Since facebook listed, the focus really has been on a mission to monetize the platform, how can they make a free to use platform that changed the world, make enough money to keep up with the growth and demand? We’ve seen changes to advertising, offers, promoted posts, sponsored stories and now THIS!
Christmas is an excellent time of year to push your social media marketing strategy forward. As the holidays approach, shopping ensues and workdays become more leisurely; your customers will be using social networks more and more to connect with friends, families and businesses. We’ve put together a quick holiday season guide giving your business a few tips for how to use social marketing to increase sales and connect with customers over the Christmas holiday season.
Facebook for business Timeline pages continue to confuse some brands. Even those businesses that think they are utilising their timeline properly in their online social marketing strategy, may not be maximising their roi and getting the most from their social networking efforts. In the first instalment of this guide to setting up your Timeline page, we discussed an interesting Facebook Timeline webcam eye-tracking study, cover photos, using Facebook apps and a few other important ideas for brands. Let’s continue with the fun here.
Social media users love posting, viewing and sharing photos, and the Instagram photo sharing app is quickly becoming one of the most popular tools they use. According to an August 2012 post I read on theHubSpotBlog, “Instagram recently made headlines with the news that it had surpassed the 80 million user mark (up from just 15 million in January 2012!).” And in case you didn’t hear the news when it broke back in April, that little social network Facebook purchased Instagram and most likely has some big plans for the photo sharing app.
Did you know that, as of March 2012, there were 835 million Facebook users? At this same time last year, there were 644 million users. But remember, this is more than just a big number. For businesses, this is an enormous marketing and sales opportunity. Creating a Facebook Page is only one step towards taking advantage of this ready-made social media marketing audience. Below you’ll find a few tips to make sure you maximize your marketing presence on this popular social media channel.
Are you using LinkedIn to its fullest potential? Do you spend most of your time on LinkedIn answering requests to connect with other business professionals, reading through the long list of updates, logging out of your account and then checking out your Twitter feed? If so, you and your business are missing out on a number of other powerful tools and opportunities this social media channel provides.
Pinterest is a fast-growing, ever-evolving, important social media marketing channel for businesses. This is especially true if your target market is mostly female (We’ll discuss these specifics a little later). To help you better understand this social image-sharing site, we’ve assembled a quick guide to Pinterest. For the newcomers, we’ve added some background information and a quick guide to how Pinterest works.
Late in 2011, Google rolled out ‘pages’ for its Google+ social network. Your business can now have its own brand page on Google+ ‘page’ just as it does on Facebook. Why are Google+ pages good for your business? We’ve pulled together three of the best articles just for you.
One question that most business owners fight with is if they should or should not outsource their social media needs. There are a lot of business owners that are hesitant to hand over the task of making their business visible through social media outlets, to a company or individual that does not know everything about the company. Fair Call! The good news is outsourcing your social media needs is not only affordable, it may be the best thing to do for your business if you can find a trusted adviser.
Did you know that Facebook and Twitter are accounting for a total of 1.1 billion users or 14% of the world’s population. For most people, the biggest challenge that they will face is attracting a large following through social networking. This is because everyone has a host of ideas that they are using to be able to reach out to select demographics.