From the waterproof to heat resistant, technology has been innovating our clothing for years. While the hijab and other items worn by Muslim women have become more fashionable than the stereotype would suggest thanks to stores like Hijup and Soirée Designs, the fabrics used haven’t really seen the same kind of innovation as ‘regular’ fashion.
We decided to introduce ourselves and tell the investor about our company. Once we said we were focused on the global Muslim market his face changed. He began to look around, and we could tell he was uncomfortable. [Source:TechinAsia]
Many of us feminists who’ve been brought up in Western countries have been guilty at one time or another for finding the practices of other cultures despicable because of the perceived harm they cause to women – typical examples include female genital mutilation, forced marriage, honour killing, and the hijab (Islamic headscarf).
While it may seem odd to compare the operations of Australian fashion force Showpo to that of Islamic-focused fashion site Hijup, when you look beyond the obvious you start to see a distinct set of methods both founders have employed since the beginning that have authentically connected their brands with their audience and set them on the path to becoming multimillion dollar operations in just a couple of years.