The past 12 months has been a rollercoaster ride for the Australian startup; and now it’s preparing to join the ranks of social media power players like Facebook, Twitter and Instagram. Co-Founder and Managing Director Jake McKeon told Startup Daily that they’ve teamed up with lightbulb innovator LIFX and will be launching Moodswing Version 2 this week at TechCrunch Disrupt SF 2014.
Yesterday, Moodswing announced a pivot – motivated by over 5,000 ‘sad’, ‘depressed’ and ‘suicidal’ moods posted by its users over the past few months. The startup, formerly a social network, is set to become an emotional well-being app and has kickstarted its crowdfunding campaign on Pozible to make that happen.
People always ask why I created Moodswing? I saw an opportunity too good to pass up; and seeing our user-base grow everyday has made us realise that the potential for Moodswing is greater than we’d imagined.
Just a day after its launch, the quirky, empathy-based social network Moodswing ranked in the Top 20 Apps in the Australian AppStore – ahead of Facebook, Twitter & Pinterest. Three weeks later, with almost 50,000 users, it’s now the fastest growing social network.
“We live our lives through emotions, why not share them?” is the idea underlying a quirky, new, empathy-based social network that allows users to share the way they feel with friends and family.