From Compare The Market to Finder.com.au, there’s no scarcity of product comparison sites in Australia. Although many Australians rely on these sites to make informed purchase decisions, a new Sydney-based FinTech startup Monetise believes product comparison sites are doomed if they continue to forgo transparency in pursuit of profits.
So you’ve got an idea for an app? Awesome! But how are you going to turn this puppy into a real business? There are options galore: charging for it, selling virtual goods, or everyone’s guilty pleasure, running ads. What will be your strategy? Learn the tricks and trades of various mobile monetization strategies and put yourself in a position to grab your share of this rapidly growing $2B dollar market.