Localisation is everything, but too many businesses ignore this and come with a set “China strategy” that fails to make distinctions about the different parts of the market
If you think about it, there is a lot to for startups to learn from the process that Hollywood uses to make movies.
The Qualie platform has built-in templates to capture video responses from participants, which are then analysed to provide clients with a detailed debrief.
Conjoint.ly is a platform allowing users to perform conjoint analysis, a specific market research technique, for a fraction of the traditional cost.
The model through which we calculate customer lifetime value (LTV) is broken. I don’t mean mechanically broken – the maths works out just fine – I mean principally broken.
Pureprofile, an online profile marketing and insights technology company, was born just as the dot-com bubble burst and companies folded. Fifteen years later, the company is set to open up its Initial Public Offering (IPO) and completely change the way consumers experience advertising.
Startups don’t have the cash flow required presently for proper scalable market research. However with the release of “Audience” today by SurveyMonkey in Australia – that barrier has just been smashed, in a big way.
Market research is particularly good at analysing past performance to predict the future. If we were researching teapots for example, there might be reports out there on how many teapots there are in the world, how quickly they were being produced, in what colour and of what materials. No doubt the numbers could also be segmented into those with round stout bodies versus those coming in octagonal shapes. You could then conceivably predict how many round stout, red teapots will be produced over the next 3 to 5 years.
One of the most difficult challenges we face as business owners is getting our pricing right. In most cases, we start by under-charging and, over time hopefully arrive at a price point that is more fair for both us and our customers. That being said, raising prices is a challenge and many business owners chose not to do it, simply because they don’t want to rock the boat or turn away potential customers.