While investments in product quality or market reach can bring about immediate improvements, customer loyalty remains key to the long-lasting success and growth for a majority of businesses
European startup Stocard, whose app allows users to store their loyalty cards and collect loyalty points, has raised $20 million from Macquarie Capital.
Though Australian consumers believe the value of the benefits garnered from loyalty or rewards programs is diminishing, their favourite loyalty program still has an influence on their behaviour, a report has found.
Norbit creates branded loyalty apps for shopping centres, allowing customers to earn points and prizes from shopping in store.
Tuty is an online tutoring marketplace offering online lessons for university students and “Tuty Points”, a loyalty program helping students save.
Drawing on his experience in dealing with hundreds of independent small business owners through the development of CafeScreen, Weerasooriya locked in on addressing mobile membership, loyalty and rewards for local businesses as his next venture. Weerasooriya and his team at Rewardle have been building and testing iterations of the Rewardle platform with the aim of providing convenience to consumers and assisting local businesses to leverage technology to grow
Customer loyalty and retention is becoming more and more important for Australian businesses. In an increasingly competitive marketplace, with ever decreasing customer allegiance, it can be a tough challenge, especially for small to medium enterprises (SMEs). In light of this increased competition, many businesses are looking to increase their advertising presence. But advertising is only the first step in the customer cycle. Once you have attracted a customer, you must then convert them to a sale and attempt to engage them long-term.