The other day I came across this great new media startup called Lee’s Gym. And yes in my opinion this is very much a media startup, in the very same way that Red Bull is a media company and NOT an energy drink company. The basic concept is that you get to follow the weight loss / fitness journey of six very different people, that have a certain health goal in mind and see what they go through on the way to achieving that goal. The trainer Lee Campbell has put together unique training, meal prep and workout plans for each of the individuals, all representing different sizes, shapes and fitness levels.