BIDDING ON YOUR RIVAL’S TRADE MARK AS A KEYWORD FOR AUSTRALIAN CAMPAIGNS WAS, UNTIL NOW, BANNED BY GOOGLE. HOWEVER, FROM TODAY (23 APRIL 2013) GOOGLE WILL NO LONGER REMOVE ADS USING TRADE MARKED KEYWORDS, UNLESS (AND THIS IS IMPORTANT) THE TRADE MARK APPEARS IN THE TEXT OF THE AD.
Does your current resume begin with a generic objective statement telling the reader what type of jobs you are looking for? Let me guess that it reads something similar to this: “I am seeking the opportunity to expand my skills, knowledge and experience in a challenging professional environment. I am honest, reliable, eager to learn and open to tackling a range of tasks….