Shoe String Blogger and cofounder of goParcel James Marin officially launched his business two weeks ago and it looks like things are taking off a lot faster than expected! goParcel is now delivering parcels within the Sydney CBD and surrounding suburbs including the all important business hub, North Sydney. Focusing on the needs of the customer, the start-up facilitates courier bookings for both businesses and individuals, all delivered within a three hour window.
I questioned in last month’s blog whether the marketing and sales work we had done to date were going to be enough to successfully launch goParcel. I also mentioned that I believed many start-ups underestimate the time it takes to break through the noise and gain the attention of potential customers. This has now been proven.
I am part of a secret start-up in stealth mode and our idea is so awesome it will revolutionise the way we live. I can’t tell you anymore because we don’t want anyone to ‘steal’ our idea. Stealth mode is commonly used when chasing your start up dream, however I question how much validation, insight and brand awareness one misses out by keeping it to themselves?