The Australian startup ecosystem want to be informed, educated, and inspired.
Australian software company Bigcommerce has just revealed its latest arsenal in small medium business tools. Bigcommerce Analytics is the new platform that will give SMBs access to unprecedented data insights and powerful analytics that most major industries have had access to over the years.
When it comes to understanding how well your website is working for you as a marketing tool, Google Analytics provides in-depth information about customers. However, most agencies, brands and businesses are not using the data available to its full potential because of a lack of understanding, knowledge and the skills needed to analyse the reports to generate actionable insights from the available metrics.