Despite the buzz around on-demand startups, running a business based on logistics is difficult for everyone, whether it’s Deliveroo or smaller players.
The key challenges that would eventually lead to the closing of Sydney company Our Little Foxes were chronicled in a documentary series, Dream Academy.
“I promised myself I’d never do something half arsed…the decision was already made in my mind that if I was going to do something, I’d do it full time.”
With the tech platform built out of Whitehill’s digital agency, Hatching Lab, it took around three months to get Boxbird operational and bring on the first customer.
The arrival of Deliveroo in Australia changed the way many inner-city consumers look at food delivery for the better – for James Jordan, it meant the swift demise of the startup he had spent months building.