The past 12 months has been a rollercoaster ride for the Australian startup; and now it’s preparing to join the ranks of social media power players like Facebook, Twitter and Instagram. Co-Founder and Managing Director Jake McKeon told Startup Daily that they’ve teamed up with lightbulb innovator LIFX and will be launching Moodswing Version 2 this week at TechCrunch Disrupt SF 2014.
“We live our lives through emotions, why not share them?” is the idea underlying a quirky, new, empathy-based social network that allows users to share the way they feel with friends and family.
When talking to start-ups, the first thing you generally see is the passion the founders have for their concept, idea or product. From discussing the benefits about how it’s a market game changer to the finer points where incremental steps can have a significant impact, we understand that something is driving them to succeed. But this drive to success can often fall apart somewhere along the way.