James Chung, the founder of Lash Creative is extremely direct. He doesn’t mince words and when he asks a question, you can see his brain ticking over with pluses and minuses, trying to discern the point. As he himself shrugs ‘I’m a bit of a skeptic’. But this is a good thing in a town where people will tell you what you want to hear rather than what you need to hear. We sat down and talked to him about being successful, keeping clients happy and voice recognition.