Branding today is about more than just the way your business looks. It is also about the way your business thinks, speaks and acts.
Disruption needs construction: startups and new ventures need to invest equal weight in both the offer and experience, while brand thinking needs to sit at the core of business thinking.
The idea for rubin8 came to founder Rob Holden in 2011, when he was selling advertising space at the Gabba in Brisbane.
Thanks to social media, it has never been easier for individuals and companies to connect with a large audience directly, shaping and communicating their message in their own words rather than having it interpreted through traditional gatekeepers of media. However, as many have discovered, just because it’s easy to connect with an audience doesn’t mean […]
The most time-consuming and frustrating tasks often revolve around branding guidelines, ensuring designs and documents are sized a certain way and use a particular logo.
The taxi industry has received severe backlash thanks to years of poor customer service and PR campaign disasters – the Victorian Taxi Association had a shocker just last week with their #YourTaxi campaign. Knowing they’re working in an industry where you either drown or swim, taxi booking and payments app goCatch has unveiled its new branding in order to compete with the sharks.
From developing and perfecting a product to attracting talent, startups have a lot to think about when they’re first starting out. With money worries constantly on the mind, many founders often leave the crafting of their branding and creative strategies at the bottom of the to do list. Creative agencies have noticed, and have put their hands up to help.
A lot of startups have interesting products and ideas that could end up changing the way we do something forever. Sometimes, though, startups find it difficult to get their vision across to consumers and, as a result, don’t grow as fast or go as far as they should.
Bob Katter is widely cast as a hero for working class Australians. He has been a political figure for most of his life, championing farming and a lot of issues driven by the minority. The launch of the Australia Party on 3rd of June 2011 saw Mr. Katter take his political reputation one step further, offering an alternative to the political party landscape in Australian Democracy.
When an outfit is transformed into a moment captured in history it can be iconic, defining, memorable. But we can’t always be the deciders to how that comes about, who wears that, when and where they wear it and if we particularly like the fact that they are wearing it. Whether it’s worn in a film, on the red carpet or on in a courtroom, as designers we sometimes don’t know who will wear our creations.
The role of branding is often confused by startups, thinking it is only relevant for larger organisations. Having a clear, engaging brand can often mean the difference between attracting finance, quality employees and most of all, a committed and engaged consumer.
I was reading an article the other day about healthy eating. The author encouraged readers to imagine their body was a luxury car, explaining that no matter how much we ‘drive’ our bodies, if we’re not filling it with good fuel it wouldn’t reach optimum performance.
Before your customers buy from you, they have to know who you are. You have to get in their faces, regularly. Consistently. But also meaningfully. You need to engage with them on their turf—whether that’s in the band room or the library—and talk to them about your brand. Directly. Personally.
Knowing your target market is paramount to achieving your branding message. In order to create a visually compelling image that represents you in your business, which is your digital brand, it needs to “talk” to potential clients with authenticity. Knowing who you’re actually marketing to is paramount. Here are some tips and tricks to help you achieve this.