Disruption needs construction: startups and new ventures need to invest equal weight in both the offer and experience, while brand thinking needs to sit at the core of business thinking.
From stylist to fashion designer to reality star and best-selling author, Rachel Zoe’s career has pivoted more times than a cat has lives.
Through Style Sourcebook, users looking to renovate or decorate a space are able to search for products and mesh them together in a “mood board”.
Norbit creates branded loyalty apps for shopping centres, allowing customers to earn points and prizes from shopping in store.
Sydney startup Snooper has developed an app allowing anyone to earn cash while they are shopping, filling up petrol, or having a drink at a bar.
Catch Group has announced the rebranding of Catch of the Day and relaunch of the platform, as the business looks to expand into New Zealand.
Using a crowdsourcing model, Aglo’s app allows shoppers to earn cash for completing gamified “missions” while they’re browsing a store.
Zora Tech’s MYN allows content creators and viewers to “tag” products in social media videos to a brand’s website, gaining cash for each click.
In this episode of ‘Always On’, host Nicole Kersh looks at what it takes to stand out in a crowded market and build a brand online.
RMyer has announced ‘Catwalk to Cart’, a new online platform offering a Tinder-like approach for guests attending the Myer runways to buy clothes.
GoRepp works through using “brand ambassadors” to promote a startup’s offerings using social media, email, word of mouth, even fliers.
NZ-founded VR startup 8i has announced a US$27 million Series B round which will support the development of a new AR content creation app, Holo.
Commpow is an ecommerce platform where a small cut of each purchase will go directly to a school to help them finance resources and facilities.
Alibaba has announced a new alliance with twenty other large brands to combat fake goods, the aptly named Alibaba Big Data Anti-Counterfeiting Alliance.
A lot of startups have interesting products and ideas that could end up changing the way we do something forever. Sometimes, though, startups find it difficult to get their vision across to consumers and, as a result, don’t grow as fast or go as far as they should.