Brisbane startup Scrunch is an influencer marketing platform that enables brands, retailers, and agencies to connect to online platforms, giving them access to over 20 million global influencers. They minimise the risk of partnering with the wrong people by using data to analyse and rank influencers from top performing to least engagement.
Once upon a time, in the dark, early days of the internet, bloggers wrote to miniscule audiences for the love of it. Now, blogging has become business, with bloggers who may have audiences of millions creating sponsored content for brands. With bloggers trusted by their readers, it’s important for them to connect with the right brand that their readership can identify with. Brands, too, need to find the right blogger to represent their name.