We may complain that things are getting too expensive, but the rise of bespoke ecommerce startups like Shoes of Prey, HandKrafted, and Disrupt Surfing shows that people are willing to pay for quality, one of a kind products. Whether it’s shoes, furniture, or surfboards, these startups are showing that customising is king. Just Ride It is a Melbourne startup proving that the model works for bikes, too.
The concept of a smart bike has been around for a few years, with smart tools ranging from a pedal that works as a basic fitness tracker to monitor distance travelled through to expensive e-bikes fitted with control screens and USB ports to help cyclists charge their phones as they ride. A Canadian startup has come up with a tool that sits somewhere in between: the SmartHalo.
A university student from Sydney is reintroducing pedal power on a budget to help reinvigorate the joys of sustainable transport in Australia. The startup’s founder, Yexin Liu, who is a bicycle fanatic himself who believes that Nixeycles has the potential to tap into the budget-conscious riders in Australia’s expanding cycling community.