If celebrity culture is anything to go by, people are curious about what other people have, especially if they’re cooler, richer and more famous. A startup based out of St Louis, Missouri, Minimums, doesn’t just show you, as its motto suggests, “the most interesting possessions of the world’s most interesting people”, it also lets you purchase those items.
Melbourne-based Daily Jocks is the perfect example of how using content based marketing to build an audience can end up creating a highly scalable and financially successful internet business.
In October 2013, Sydney-based entrepreneur Garrick Charter launched an online adult luxury boutique, Salon De Venus, selling sex toys and lingerie. Little did he know at the time that tech providers would be so ill-accommodating of such a business concept.
For Jennifer Williams and Adam Greene, Cuddle Clones started out as a toy company helping people overcome the death of a furry family member. But what Cuddle Clones became is a highly scalable ecommerce startup.
BakeBox partners with the best, and often obscure, patisseries in Sydney, and delivers baked food items to the customer’s desired location within 48 hours.
You can ‘sell’ a message on Instagram, but Instagram won’t take a potential customer to the checkout. This is where inSelly comes in, a startup founded by husband-wife team Ksenia and Alex Rostova.
Interestingly, a lot of the sales for Frank Body come from Instagram, which is by far the business’ most successful social media channel. And the business announced this week that revenue this financial year will most likely exceed the $20 million mark – making it one of the fastest ecommerce starters in the country.
There will be two distinct services that ecommerce startups will be seeking when partnering with couriers this year, enhanced tracking features and the cheapest / flat rates for scalability purposes. Both Zoom2u and Sendle are in prime position to claim a large chunk of the market and convert unhappy clients away from more traditional courier methods.
It was around July last year when Jack Benjamin East began to form the plans for what is now, The Bondi Granola Company. East, who is also the founder of two other ventures in the health and fitness space, EastKids and East Fitness, saw that there was a gap in the market when it came to what he would recommend that his health conscious clients would eat for breakfast, in comparison to what was accessible and plausible for time conscious people.
Lusarun Silpsrikul (popularly known as Trumph) is a regular fixture at local Bangkok Startup Weekend events, often seen coding with his signature pet parrot ‘Birdie’ on his shoulder or head. At Trumph’s last Startup Weekend he cofounded a new concept called Page365 with fellow startup weekender, Prathan Thananart.
A new Melbourne startup Kini Swimwear claims to be on a mission “to change the way women see their bodies in swimwear, one bikini at a time”. How? By allowing women to design their own swimwear “to perfectly match their body shape” via Kini Swimwear’s online store.
Since Alibaba’s record US $21.8 billion IPO on the New York Stock Exchange in September, Ma has held the title of China’s richest man, with a US $20 billion fortune to his name. Quite an incredible achievement for a former English teacher who is entirely self-made.
A couple of weeks ago I sat down with Aunkur Arya, the General Manager of Mobile for payments company Braintree, to discuss the findings of a recent survey and analysis conducted by the company powered by SurveyMonkey.
Founded by Nigel Johnston, QualityTrade launched in August this year; and in the last three months has clocked up over 12,000 members. The key to its success? Making it easy for customers that have been poorly served by Alibaba.com to fulfil their wholesale import requirements.
The first 20 years of digital commerce gave birth to some of the most influential brands in the world — Amazon, eBay, One Kings Lane, Groupon, Zappos — companies which defined their categories, challenged conventions and shaped the online customer experience. While these companies have rightfully garnered worldwide press attention and accolades, as a result the market missed an equally important movement — the advent of SMB ecommerce.