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The New Agency help launch new startup Autogenie

Purchasing a new car just became simpler, safer and cheaper with the launch of Australian startup Autogenie.
Autogenie is an online car buying service helping Australians get the best deal by bringing car dealers to one place, where they propose their best offer.
Autogenie helps consumers:
  • Save time: Cuts out an average of 20 hours when shopping for a car. Receive 3 offers within 24 hours without moving a muscle
  • Save money: By having the dealers offer their best price, you can compare prices and save an average of $2,450 when buying a new car
  • Avoid hassle: Purchase anonymously from your living room without being targeted by dealers or marketers
Autogenie is the brainchild of Smartsalary, Australia’s most awarded outsourced salary packaging & novated car leasing company. Smartsalary has been in business since 2001 and together with its sister company Smartfleet — sources 1% of all new vehicles sold in Australia.
Autogenie Director, Dave Adler said launching Autogenie was a natural step.
“At Smartsalary, we help people remove the hassles and pressures associated with the traditional car buying process every day,” Adler said.
“We heard from customers about their frustration with all the email spam, annoying phone calls and the pushy sales tactics some dealers were using.
“We realised how overwhelming it is to shop around, go to multiple dealers and compare quotes. In the end, customers wasted a lot of time and we weren’t even sure if they had a great price.
“We knew there had to be a better way. So, we decided to do something about it and extend our car buying service to the general public- and so Autogenie was born.
“It is the simplest way to get a great deal on a new car without having to negotiate directly with multiple car dealers.
“By placing a detailed new car request through the Autogenie website,, car buyers are able to source up to three firm offers for actual new cars in stock from dealers in their state.
“Buyers then select the car that best meets their needs, and they move right to the purchase process with the dealer, with the price already agreed.
“Autogenie was founded so that everyday car buyers could receive the same amazing discounts that were previously only available to large corporations and government departments.
“It’s a massive time, stress and money saver. And you can be sure you’ll get a great deal.”
Autogenie was helped through the startup process by The New Agency.

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