[Not So] Happy Privacy Awareness Week
by Paul Lupson
It is almost impossible to find a date in the calendar that has not been chosen to be a remembrance or observation day of some description. Later this month we have International Sword Swallowers Awareness Day, while November 4 sees in National Chicken Lady Day (proclaimed by President Bush) and just two days later, National Men Make Dinner Day. Well this week is Privacy Awareness Week and the Privacy Commissioner, Timothy Pilgrim, has take the opportunity to send very stern warnings to businesses that do not change their privacy practices to comply with the new privacy laws which take effect from April next year.
People are taking him seriously as he now has the power to issue fines up to $1.7 Million. The clear message is that all businesses in Australia must review their Privacy Policies this year.
The major things you need to know about the new privacy laws:
– Act now: It takes effect March 2014 but you should change your privacy policies and procedures well before that time.
– Direct marketing: If you use direct marketing to access customers, then the APPs have changed the requirements around getting consent from people. Also you will be required to tell people where you got their details from. Can your current Customer Relationship Management system do that?
It is important to start on reforming your privacy practices now, as the new rules will definitely see more companies penalised for data breaches.