News, Insights and Stories from the Australian and New Zealand tech ecosystem.

Upcoming She Inspires Events

10 April 2013

How to Turn Fans into Customers with Phoebe Greenacre

Do you want to know how to convert your Facebook and Twitter followers into spending customers? Want to increase your online and offline sales through your full range of marketing channels? Then find out how with digital marketing specialist Phoebe Greenacre at this interactive seminar.

You’ll come away with :

* an understanding of how to integrate your social media profiles through your marketing channels, including emails, newsletters, website and different social media platforms.

*  an appreciation for how to include your social media profiles and messages through your marketing campaigns

*  a practical plan for how to turn fans into customers

* an outline of how to track social media conversions so you know where and from what activities the sales are coming from 

* insight into what tools you need to work with to make the most of Facebook, Twitter and other social media platforms

* knowledge of how Facebook, Twitter and social media platforms are part of a whole digital marketing approach to get the best results

Don’t miss this opportunity to learn from an industry insider as she shares her expertise and tips for making fans into customers through smart digital marketing. 

Tickets are limited so book yours today. 

Events Details

This event is being hosted by She Inspires at The Rocks Pop-Up in the charming and inspiring She Inspires Small Business Ideas Exchange Centre located at 

Level 2, 40 Gloucester St, The Rocks – opposite the Australian Hotel on Gloucester St or access via Cambridge St next to Nakashima Japanese Restaurant and off Argyle Street.

Starting at 5.30pm for 6.00pm for registration and networking

Seminar is 6.30pm – 7.30pm with audience questions

Finishing by 8.30pm

Wednesday 10th April

Online Tickets are $49 per person Early Bird tickets $39.20 book tickets at www.sheinspiresbiz.eventbrite.com.au

Door Tickets $55

Tickets are transferable to events later in the calendar if you find you suddenly can’t make it.

About Phoebe Greenacre

Phoebe is a Digital Marketing and Social Media specialist who manages the David Jones fans and followers and manages an online community of 250,000+. Phoebe is an established social media and digital world guru.

Young and passionate; Phoebe is keen to help business owners integrate their marketing efforts with powerful social strategies to help market their businesses and products.

Her experience expands into many different facets of digital marketing and e-commerce.  

8 May 2013

3 Magic Bullets Your Business Needs to Top the Web Video Charts with Vicki Bobotis

And the NSW Small Business Minister Katrina Hodgkinson is also attending – so great opportunity for start ups to connect and ask their questions.

If you’re a business owner you probably know about the amazing results web video can achieve. It sells 24/7 globally; it improves search engine rankings, is more believable and gets better responses than text.

Web video is as easy as talking to friends or family, except you’ll be talking with your customers!

We reveal insiders tips on what you need to know about videos and YouTube for business. If your business is screaming for attention, find out how to get started with web video;

  • What to say
  • Techniques to overcome your ‘camera shyness”
  • How to speak on camera
  • Lighting
  • Framing
  • Sound
  • Where to post your videos

Plus 7 different ways to get more business with web video. Multiple video content is a key part to your business being found on the internet.

Walk away with valuable information so you can;

  • Outshine your competitors
  • Showcase your product or service
  • Show your authority on your subject
  • Raise brand awareness by branding your video

The large amount of web traffic possible with web video marketing is so significant that to ignore it would be unwise.

Events Details

This event is being hosted by She Inspires at The Rocks Pop-Up in the charming and inspiring She Inspires Small Business Ideas Exchange Centre located at: 

Level 2, 40 Gloucester St, The Rocks – opposite the Australian Hotel on Gloucester St or access via Cambridge St next to Nakashima Japanese Restaurant and off Argyle Street.

Starting at 5.30pm for 6.00pm for registration and networking

Seminar is 6.30pm – 7.30pm with audience questions

Finishing by 8.30pm

Wednesday 8th May

Online Tickets are $49 per person Early Bird tickets $39.20 book tickets at www.sheinspiresbiz.eventbrite.com.au

Door Tickets $55

Tickets are transferable to events later in the calendar if you find you suddenly can’t make it.

About Vicki Bobotis

Vicki is the Executive Producer of Your Untold Story, a video production service that helps businesses get more customers with video.

As a producer, it is Vicki’s responsibility for the overall quality and survivability of a video production. She excels in all aspects of this, including; script writing, film supervision, editing and interviewing.

Vicki dedicates her broadcasting skills to help businesses of all sizes promote themselves with online video. 

Spanning a career in the entertainment industry for over twenty years, Vicki first enjoyed listening to people share their stories as a sales assistant in a record store. Later, landing a job as a talent scout for a major record company, Vicki spoke to many artists about their hopes and dreams. Her encouragement and enthusiasm inspired many of these artists to follow their aspirations.

A new journey began for her as she transitioned into television as a production coordinator for Foxtel’s Arena TV, organising interviews with many, including supermodel Kristie Hinze, to psychic medium John Edward. 

Her move to MTV Australia as a Senior Producer, saw her interview others such as elite sports professionals (Taj Burrow) to some of today’s biggest selling artists including INXS and U2.

Nowadays, Vicki’s spectrum of work includes filming large corporate events to intimate documentary videos. She has both the knowledge, skills and sensitivity needed for storytelling with video.

Her outstanding storytelling skills shine in all video productions.  

12th June

How to Monetize the Web with Jeff Bulla

Do you want to know how to monetize the web so you can make money from what you love doing?

Here’s your chance to find out how it can be done with Jeff Bullas as he shares his experience and ideas on how to work strategically to grow a huge following online to grow your business and take your passion from a hobby to a thriving business.

You’ll come away with:

* first hand understanding of where the money is online

* how to monetize your blog

* seeing how you can make the move from the rat race to doing what you love

* what’s really involved in making money online and how it is possible

* how to effectively and successfully promote your existing business online through Facebook and Twitter

* have your own questions answered directly by Jeff Bullas

Jeff’s blog, jeffbullas.com, has over 300,000 visitors per month, has over 140,000 avid Twitter followers, first book became an instant Amazon best seller and is listed in Forbes.com’s ‘Top 50 Social Media Power Influencers’. And all of this in just 4 years.

These achievements have only been achieved by working strategically and with purpose. Find out what this means to Jeff so you can directly take these lessons into your own life and business immediately.

So seize the day and learn from this online marketing expert how to create your own online success and have your questions personally answered by him. 

Events Details

This event is being hosted by She Inspires at The Rocks Pop-Up in the charming and inspiring She Inspires Small Business Ideas Exchange Centre located at: 

Level 2, 40 Gloucester St, The Rocks – opposite the Australian Hotel on Gloucester St or access via Cambridge St next to Nakashima Japanese Restaurant and off Argyle Street.

Starting at 5.30pm for 6.00pm for registration and networking

Seminar is 6.30pm – 7.30pm with audience questions

Finishing by 8.30pm

Wednesday 12th June

Tickets are $49 per person Early Bird tickets $39.20 book tickets at www.sheinspiresbiz.eventbrite.com.au

Tickets are transferable to events later in the calendar if you find you suddenly can’t make it.

About Jeff Bullas

Jeff Bullas is a consultant, coach, mentor and speaker and works with companies and executives to optimise their online personal and company presence and brand with digital marketing and social media through the use of social media channels and other web and mobile technologies.

Jeff’s achievements include:

  • Listed in the “Top 50 Social Media Power Influencers” on Forbes.com at #14
  • His blog receives over 300,000 hits a month and 170,000 unique readers
  • The blog is read in 190 countries worldwide
  • Twitter followers number over 100,000
  • Has trained and consulted to the top Australian internet companies including Telstra, Optus, Vodafone and Ozemail
  • Finalist – Top 10 Social Media Blogs 2010
  • Top 10 Social Media Blog Winner 2102 – Social Media Examiner
  • International speaker and panelist at seminars and conferences including Italy, Turkey and New Zealand
  • Presentations have been viewed on Slideshare over 130,000 times
  • Jeffbullas.com is currently ranked in the top 5o marketing blogs according to Adage.com’s Power 150 Rankings
  •  According to Kred.com, jeffbullas.com is ranked #4 as a global marketing “Influencer”.

Jeff’s first book, “How to Create and Market a Killer Blog with Social Media”, is an instant Amazon best seller and a must have for anyone serious about making social media marketing work for their business.





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