News, Insights and Stories from the Australian and New Zealand tech ecosystem.

CommBank Women in Focus & their Silicon Valley Trip

Multi-award winning business woman Yvette Adams, has been selected as one of ten women across Australia to go on the ‘trip of a lifetime’ to the tech capital of the world – Silicon Valley in California, USA.

Her company, The Creative Collective, which is based out of Maroochydore, is a leading digital media and training agency servicing clients around Australia which she founded in 2007 from home after the birth of her second child.

Flowing on from her double win at the prestigious Women in Technology Awards in 2012, Yvette is now ecstatic to have been identified as one of Australia’s leading women in technology by the Commonwealth Bank’s network, who are taking a study tour to Silicon Valley in mid May.

Adams says the trip represents a dream come true.

“Over the New Year period I set myself some goals, and one was to go to Silicon Valley in 2013.  I didn’t know exactly who I was going to go with, or how I was going to make it happen, but for some time I’ve had a burning desire to go there.  Now it has come to fruition I am naturally VERY excited about it all.”

Adams says she has been well looked after by Commonwealth Bank ever since she won the Commonwealth Bank Business Owner of the Year Award at the Telstra Business Women’s Awards in Queensland in 2010.

“The cash prize at the time was helpful, but what has been far more valuable is the contacts and continued networks I have made through the network which started in 2011, and the opportunities they are constantly connecting me to.

“Apart from this Silicon Valley trip they have invited me to retreats in Byron Bay and Noosa, and to see Richard Branson speak in Brisbane for free in May. I strongly encourage you to pop on over to their website at or their social networks. It really is an incredible online resource and network. I am forever grateful to the massive business support they continue to give me on my business journey.”

In the lead up to the Silicon Valley trip departure, have asked Yvette who she would most like to meet and what she would most like to do in Silicon Valley, as they will do their best to prepare an agenda which best meets the needs of travelling group.

She is now consulting with her team and business advisers on the opportunity.

“Right now I am working out where my time will be best spent once there, and what would make the biggest impact to not only my business, but on the information I can bring home and share with others to benefit them too. I am very conscious that this opportunity has the potential to benefit a much wider community than just myself.

Adams says that whilst going to some of the tech giants offices like Google and Facebook who are based in the area “would be really cool,” she is trying to think laterally about what challenges and opportunities local and nationwide businesses are facing in this space.

“I want to hone in on what will make the biggest difference to Australia’s digital future.”

Yvette will travel to Silicon Valley form Sat 11 May to Sat 25 May. She is planning on sharing her journey as she goes via her blog, social networks and will even schedule some Google Hangouts so others can join her on her experiences whilst there.

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