Growth Hacking & Experiments [event]
Adam Trouncer, Digital Strategist
Tuesday, February 26th from 6:30 – 8:00 pm
Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?” and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. Some of the most successful startups of all time have used growth hacking techniques to grow products up to millions, 10s of millions, and in some cases 100M+ users, including Facebook, Mint, Dropbox, Zynga, Twitter, Pinterest and Quora. This class will cover the strategies a growth hacker uses and highlight some of the most successful growth hacks of all time.
You’ll walk away knowing how to:
• Implement the Growth Hacking Funnel
• Build a viral feedback loop
• Plan & execute a rigorous A/B test
• Identify your most valuable marketing channels
• Optimize conversion at each step along the way
Level pre-requisites: Knowledge of marketing concepts is helpful but not necessary
Adam Trouncer is a serial entrepreneur and business strategist. Adam works as an adviser and consultant to startups including Smartsalary where he helped to launch autogenie.com.au, an on-line car sourcing website. Adam is also a founder of premiumanimations.com and is currently completing the last year of his PhD in structural engineering.