News, Insights and Stories from the Australian and New Zealand tech ecosystem.

The no pussy footing policy: 2013

Last night I was reading this article here – by Zach Kitschke over on the website fromlittlethings.co and it made me reflect on this year, the interviews we have completed over the last twelve months and assess the quality and engagement of our content on the site.

What Kitschke says in his post is very true, a startups we can sometimes get caught up in the good news bubble, we are happy to talk about the good numbers, the great growth, how innovative we are – but sometimes we just shut off when we think that something is not impressive or will not paint our company in the right light.

The thing with niche media is attracts a certain audience, our audience is the startup space across various industries, fromlittlethings look at the technology startup sector and so on and so forth. If you are reading this, the probability that you are already in the space, are starting a business or at least thinking about starting a business is very high.

I know that I read industry publications around the startup media space for a few very specific reasons. [1] I want to see who is who and what they are doing in the space [2] I want to hear their stories and learn something from their experiences [3] I want to be forced to take the information I have read and form my own opinion on it and then engage in a thought provoking conversation or debate about these things.

Have we done this at shoestring.com.au in 2012? These type of articles have been a lot rarer than I would have liked.

It is true what Zach says in the article that as bloggers, writers and journo’s we can only work with the information that we have been given. Looking at over 2000 articles that we have written since we started it is very clear to us that the interviewees that give that little bit more beyond the surface stuff are the ones who have their stories shared more, commented on more and gain wider exposure overall.

As story tellers of the startup space and being a media startup ourselves, I feel the same way as the FLT crew in saying that our role in the startup space is to help foster a more engaged community, and yes although on shoestring we tend to also give our opinion on new ventures and ideas, our top priority is to make sure that what we right is going to be helpful and thought provoking to the reader – and this requires a symbiotic relationship with the media.

Across the shoestring and the startup show on Eagle Waves Radio next year, I have decided to implement a “no pussy footing” policy to help enhance the content being put out into the community on these platforms, we are startup ventures ourselves and likewise in my own articles I write under the say something section, I will continue to be open and honest about all aspects of our own business as well. A transparent community is a strong community, tough questions to answer are the answers that need to be heard – that is the stuff people identify with, that is the stuff they engage with.

Looking forward to getting deep with you after the new year.





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