News, Insights and Stories from the Australian and New Zealand tech ecosystem.

Marketing Tip: The Sales & Marketing Matrix


We’ve been receiving lots of questions about marketing and sales and which one is more important.

So in today’s video we are looking at..

  • The relationship between marketing and sales
  • Why marketing and sales are both important
  • What it means to have a low or high conversion rate
  • The impact of your marketing strategies

We are talking about the four quadrants on the marketing and sales matrix and you will be able to find out where your business is currently at and what you need to work on to grow your business.

Feel free to leave a comment below, we love hearing from our viewers. You can also send your questions in to and we’ll look after you.



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