Event: Branding for Startups
Branding for Startups
Thursday, 25 October 2012 from 4:00 PM to 5:00 PM (EST)
Fortitude Valley, QLD
It’s BACK! ‘Branding For Startups‘ has a new date.
In this session you will find out how to develop your business’ brand for today and tomorrow.
Too often early stage businesses ignore the importance of developing their marketing strategy and in particular, their brand positioning.
The role of branding is often confused by startups, thinking it is only relevant for larger organisations. Having a clear, engaging brand can often mean the difference between attracting finance, quality employees and most of all, a committed and engaged consumer.
In this presentation David will outline practical steps for start ups on how to build their company’s brand for today and tomorrow. It will include:
- A process to developing your brand
- Aligning this process to the “Lean Start Up” approach
- The relationship between your brand, the consumer , your staff and marketing & sales plans
Our speaker: David Fleming
David is an experienced executive who is passionate about unlocking the opportunities that exist within growth ventures. He has extensive experience and proven results in business planning, marketing / communications strategies, understanding the “customer” and delivering first class execution.
He has provided marketing / communications advice to companies in all industries including Optus, Kellogg’s, Diageo, Suncorp / GIO and Tourism Queensland (including the “Best Job in the World” campaign).
David is a qualified lawyer with a passion for marketing and an entrepreneurial spirit. He has a variety of skills, experiences and bruises that come with successfully launching and exiting two businesses.
Please join us for networking drinks after the event.