News, Insights and Stories from the Australian and New Zealand tech ecosystem.

Controversial Advertising

 

I sent out an email recently with the subject line: ―Stupid conversations and the carbon tax‖…

Many people loved it…

Others told me to…

Wake Up

Get Educated

That they considered me a very intelligent person and are now questioning that belief

I‘m happy to get this sort of ‗mixed bag‘ of responses. Let me tell you why…

Because it wasn‘t a nice, friendly, feel good email – but an email that POLAR-ISES…

Some people hated it and some people LOVED it.

And if you look at most successful radio presenters, they too polarise…

Think about Alan Jones – he has a strong opinion and gets a reaction.

John Laws was the same.

And in America, Bill O‘Reilly, who tells you ―the spin stops here‖ but spins and spins and spins – polarises people.

They get reactions.

They let their opinions be known.

Some love it.

Some hate it.

Look at the National Enquirer – it‘s been one of the most popular tabloids in America and it polaroids people.

Am I suggesting you should be like any of these people or companies?

No.

But I am suggesting you make your advertising and marketing make people think. That you develop your own style. And that you stop being so brain-dead boring like most companies are guilty of.

Learn how to write controversial copy that POLARISES – get you noticed – and get your readers sending you money for your goods and services.





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