I sent out an email recently with the subject line: ―Stupid conversations and the carbon tax‖…
Many people loved it…
Others told me to…
That they considered me a very intelligent person and are now questioning that belief
I‘m happy to get this sort of ‗mixed bag‘ of responses. Let me tell you why…
Because it wasn‘t a nice, friendly, feel good email – but an email that POLAR-ISES…
Some people hated it and some people LOVED it.
And if you look at most successful radio presenters, they too polarise…
Think about Alan Jones – he has a strong opinion and gets a reaction.
John Laws was the same.
And in America, Bill O‘Reilly, who tells you ―the spin stops here‖ but spins and spins and spins – polarises people.
They get reactions.
They let their opinions be known.
Some love it.
Some hate it.
Look at the National Enquirer – it‘s been one of the most popular tabloids in America and it polaroids people.
Am I suggesting you should be like any of these people or companies?
But I am suggesting you make your advertising and marketing make people think. That you develop your own style. And that you stop being so brain-dead boring like most companies are guilty of.
Learn how to write controversial copy that POLARISES – get you noticed – and get your readers sending you money for your goods and services.