News, Insights and Stories from the Australian and New Zealand tech ecosystem.

Edible Blooms founder launches new Green Business!


Iconic Australian start-up Edible Blooms Group launched a new gifting website this month, with a concept set to inspire a greener kind of giving.

Launching off the back of the success of  their popular gifting website Edible Blooms, the groups new venture – Green Thumb Gifts – will offer a national plant and gardening gift delivery service in a bid to provide a sustainable alternative to cut flowers.

Young Entrepreneur and co-founder of Edible Blooms group, Kelly Baker-Jamieson, said Green Thumb Gifts would fill a gap in the market for a delivery service that specialised in flowering plants, herbs, succulents and trees.

“A while back my sister Abbey and I were looking for a beautifully packaged potted plant to send to one of our staff members in Sydney but you wouldn’t believe how hard it was to find. The online gift consumer is looking for something unique and meaningful, and we are confident Green Thumb Gifts delivers a gift that really does keep on giving,” she said.

Entrepreneurial sisters, Kelly Baker-Jamieson and Abbey Baker who launched Edible Blooms Group with the Edible Blooms website in 2005 are joined by Andrew Jamieson and long time friend and Marketing expert Alexandra Andre in launching the new venture.

“My husband Andrew left his corporate career to help us bring Green Thumb Gifts to life. We are thrilled to be able to put our green thumbs to work to build this exciting new business and spend more family time together on the farm with our son Jack growing the Green Thumb Gifts brand”, she said.

Green Thumb Gifts, which will operate from a converted shearing shed and the couples’ heritage listed farm house in country South Australia, will re-invest in revegetation projects.

Baker-Jamieson said the Green Thumb Gifts offering was to move beyond recycled packaging and environmentally friendly processes, to a product that is itself sustainable and has a positive impact on the environment.

“Giving someone a plant that they can pot in their garden and grow, or herbs they can use in the kitchen is such a thoughtful option,” she said.


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