News, Insights and Stories from the Australian and New Zealand tech ecosystem.

VNewsletter Tuesday 22nd May 2012


When you run a business, any business – it is always important to make sure when you are launching a new feature, you test it, refine it and then test it again. Before we started sending out EDM’s on a weekly basis we waited 11 months to build up our audience before doing this.  After looking at the performance of the “Shoe String Snapshots” emails from the last 4 weeks, one thing that we have noticed, is that the engagement levels via EDM is no where near as high as the engagement on our site or social media platforms – so we are tweaking things a little. We sat, we brainstormed and came to the realisation that already our friends who produce similar content to us in the space are already sending stuff out to you in a format that we have followed, so we have decided to have a bit more fun with what we do when sending you info – and would like to introduce you tour first weekly VDM – where we will do a quick snapshot of some of the things happening behind the scenes at Shoe String & accompany this with an offer from our partners [so we can eat and all that] We hope you enjoy your video tour around our Brand Spanking new Sydney Office and take Advantage of the offer on here from Canon!


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