News, Insights and Stories from the Australian and New Zealand tech ecosystem.

New High Tech Coat Hangers Help out Shoppers!


Ok so you probably didn’t understand a word the clip above is saying, and that is because this new technology is being used in Brazil, the company that owns the stores is a European fashion retailer.

The company C&A have launched a new initiative called Fashion Like, which allows people to ‘like’ certain items of clothing on the company’s Facebook page, and these clicks are processed and then displayed on the relevant clothes rack in real-time. Customers are thereby able to view the item’s online popularity in the real world to help them make their decision.

It is yet to be seen whether or not this actually adds any value or not to the shoppers experience, and I wonder if we will see a similar initiative hitting our shores soon?

Startup Daily