A Roll of Cotton Changed My Life!
In August 2011, we profiled Liz See founder of Get Threaded®, The International Institute of Excellence, Get Mineraled Cosmetics and The Eyebrow Experts as she released her unique beauty franchise ‘brow bar’ concept across Australia and New Zealand. The business started with $5000 and this month Top Ryde City NSW opened its doors to Australia’s very first Get Threaded Brow & Beauty Bar, owned and operated by NSW Master Franchisee Evangelia Gkondra.
How did she do it? We asked Liz to answer some questions for Shoestring Launch Readers…..
How do you build a franchise system starting with $5000?
‘We achieved this with organic growth, patience and a whole lot of hard work’ explains Liz. The first question I would ask anyone considering franchising is, could you dedicate your life to your business for 2-5 years? If the answer is no then you shouldn’t even consider franchising. Over the last few years I have worked 7 days a week and up to 16 hours a day building the brand, the model and the systems. Although I had hard days, to me it was never ‘work’ as I could clearly see the long term goal.
Where should a business start if considering franchising?
The best place to start if considering franchising is to seek advice from professionals and educate yourself as much as possible. I had no in depth knowledge of franchising so the first thing I did was read the Franchising Code Of Conduct Compliance Manual . Yes, I did read all 130 pages of it! To me, education is key. Even though I seek advice from professionals, I like to have at least a basic knowledge of things as at the end of the day the responsibility of the entire business falls to me if there ever was a problem.
What professionals should you have and how did you choose them?
A lawyer experienced in franchising is a must as well as a good accountant. Both of these professionals should have knowledge of intellectual property as well. When choosing my team I firstly researched, asked them ALOT of questions and felt comfortable that they believed in my vision for the business. There are many law firms that state they look after franchising but do your research and obtain fixed quotes for documents if you can. Stephen Haarsma from Haarsma Lawyers looks after Get Threaded’s interests and when he gave me his mobile number along with the office numbers for contact when needed, I knew I had found the right match for me.
How do I know my business is worthy of franchising?
I would ask yourself a number of questions. Can you see your business being replicated around Australia and possibly the world? Is there a specific point of difference that could make your business stand out from others? Do you have a model and systems that could be replicated by franchisees and would people be willing to pay for that system? Do you have strong branding?
Why did you make the choice to franchise and what is your point of difference?
Originally when I started Get Threaded, I was unsure what would unfold but I trusted in the feeling that I knew this was something that was going to be huge. I came across threading in the USA and on a return trip saw a franchise model that was having rapid expansion. It was a light bulb moment where I thought, we could actually do that. I am not much of a dreamer but if I can see it, I can do it. On my return to Australia it was important to obtain our points of difference. We actually have many but I will focus on the three main ones. As there was no accredited or formal training in Australia we set about obtaining copyright for the government accredited course so we would become the only registered training organisation in Australia who could train the technique. There was no point having salons or franchise systems if we could not train the franchisees and staff and I am a big believer of nationally accredited training. This point of difference enables Get Threaded to become the authority of the technique and builds instant trust with students, franchisees, staff and our clients. Our second point of difference was branding our services ‘as natural as possible’. Threading is a 100% natural form of hair removal. It only made sense that we would align our other services in this manner and we are the only threading company in the world to have this point of difference. Many people search out threading for the natural, no invasive manner of the technique so it made perfect sense not to offer other services that went against this. Although we can’t guarantee 100% natural, we try to offer services that at the core are as natural as possible or avoiding the real nasties. Our third point of difference is our level of service. We have 8 core values, a strong mission and vision and everything surrounding our business revolves around these. From interviewing staff or selecting franchisees, all things come back to our values. The values enable us to deliver a new level of customer service to the beauty industry which from research was a particular factor that many clients found uncomfortable. With Get Threaded, we want every client to feel beautiful and celebrate their unique beauty.
Any final words?
Believe in your brand and your vision. If you don’t believe, no-one else will.
Get Threaded Brow & Beauty Bars and Salons as well as Master Franchises are now available to those seeking a unique opportunity in Australia and New Zealand.
Find out more www.getthreadednow.com