News, Insights and Stories from the Australian and New Zealand tech ecosystem.

Aussies. On a Bus. In America. Starting Up: Year in Print

Sleep-deprived geeks basking in the glow of their laptop screens, liberal amounts of pizza and a plan to change the world – it sounds like the quintessential startup experience, except these geeks are on wheels and travelling at 70 miles an hour through the US desert.

In less than three days, three Australians travelling on the “Startup Bus” from Las Vegas to Austin, Texas have developed new technology to help social network users comprehensively preserve their digital lives.

On Friday morning the team – Bart Jellema, 35, Scott Cowley, 19 and Ivan Vanderbyl, 23 – will pitch their invention to a panel of investors and tech industry luminaries.

Facebook has over 800 million active users who share 3.5 billion pieces of content each week. Hundreds of millions of tweets are sent every day, while 3000 images are added to Flickr every minute.

It’s virtually impossible to keep up with this social media firehouse, and what happens to our digital memories if Facebook and Twitter go the way of MySpace? Enter Year In Print (

“These memories are disappearing – people put all this stuff on MySpace and it doesn’t exist anymore,” said co-founder and “buspreneur” Bart Jellema.

“It’s nice to still have those memories five or 10 years down the track.”

With YearInPrint, users can create fully customisable, high quality “Lifebooks” of their year in social media. Photos, status updates, wall posts and other content are automatically collated once users login with their Facebook, Twitter or Instagram account.

“People are taking more photos than ever before with their mobile devices but only a tiny fraction are being preserved in tangible form,” said co-founder Scott Cowley.

Users can remove any embarrassing photos they don’t want appearing in their book.

Developer Ivan Vanderbyl, who coded the front-end of the product using Ruby on Rails and the back-end in Python, said the books were an ideal gift for weddings, birthdays and other occasions.

Books can be up to 50 pages and users can use them to preserve their own or a friend’s year in social media. The product can be customised to, for instance, only show the social media relationship between two specific users.

The YearInPrint buspreneurs are among 60 teams competing in the Startup Bus coding marathon. There are 11 buses carting 300 entrepreneurs from various US cities to the SXSW festival in Austin, Texas.

The three day bus journey will be followed by several elimination rounds and the grand final, to be held on Sunday March 11.

“These guys won’t get any sleep, their diet will go to shit, they’ll drink too much – but boy will they put out some killer startups at the end,” said Las Vegas bus conductor Jeff Kinsey.

Vanderbyl, Cowley and Jellema have worked for several Australian tech startups including cloud provider OrionVM. Jellema sold his coupon site,, to Internet Brands in 2010.



Startup Daily