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Ellen DeGeneres partners with Startup WeTopia

WeTopia is a Facebook game with a philanthropic twist. Sojo studios who have created the game, say that if you are going to spend all your time playing Facebook games, you may as well make the better place whilst you are at it.

Here is the pitch as reported by TechCrunch at the preview:

As players build and grow their WeTopia villages and help their neighbors, they earn currency called “Joy” which they can apply toward real-world projects: whether food, healthcare, education or other programs assisting children, both in the U.S. and other nations.

Players can choose specific beneficiaries to receive their Joy and track their contributions through pictures, videos and in-game messages.

WeTopia is free to play – players can also buy Facebook credits to spend in-game – but everyone can have a real-world impact simply by earning and spending Joy through game play.

The company have secured a partnership with Ellen DeGeneres who is going to be a marketing support for the game, and will also be getting further involved in the future designs of upcoming games. Naturally she will be promoting the game through her talk show.

Check out this video on how the game works: WeTopia Video

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