Student Startup: Bonfire Online
Michael is a 21 year old student who has spent the last three years juggling a busy study schedule at Sydney University while gaining valuable work experience in various online based companies. From large scale PPC companies to online directories Michael has the unique experience of having amassed a great deal of online marketing experience, while also having grown up amidst the web 2.0 social media revolution.
Thus, in 2011 Michael began Bonfire Online, a web development business with a difference. His aim was to target small-medium sized businesses who have little experience in web 2.0 based online marketing. His mission is to not only design custom websites for them but to actually coach them long term in running and building an online presence.
Rather than focus on a high volume of clients at this stage, Michael says he wants to keep things at a ‘one-on-one level’, meaning that he will be working on a more long term basis with fewer clients rather than what larger web development firms typically do. In this sense Michael believes he can build “real and lasting relationships with other business owners, rather than viewing them as just clients and quick sales” which is what he is most passionate about.
When asked why Michael took the risk of starting a business at such a young age he joked, “I found a need in the market when my Dad, an established business owner of 18 years actually didn’t know how to start a Youtube account, and didn’t know what a blog was. I realised it would cost him an enormous amount to go to a large web development company to set up a social media campaign, when I had the knowledge to help him myself”.
Michael’s website has been recently launched and can be found at www.bonfireonline.com.au