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Blogger to Boutique: Startup Story.

For the past six months has enjoyed bringing readers the latest lingerie trends, advice and news on emerging local and international intimate apparel brands. Recently however, has decided to make the switch from blog to online boutique.

“Through the blog I discovered a lot of stunning international brands that weren’t widely available in Australia, or were shipped to Australia for a costly price to consumers” says Letitia Power, the editor and owner of

After much deliberation Letitia decided to take the plunge and turn the popular Australian lingerie blog into an online boutique, which has recently launched at offers Australian women the ability to easily access amazing international lingerie brands that haven’t been readily available to them. “We’ll be stocking brands such as Zinke, La Fee Verte, Electric Ibiza and Beautiful Bottoms,” says Letitia Power.

To help women find their perfect fit, will allow women to try on these international lingerie brands in-store through pop up store events. Held in and around Brisbane these events aim to give Australian women confidence in purchasing lingerie from the online boutique.

Letitia has aims to also move these stores to Melbourne and Sydney in early 2012.

The next pop up store event will be held from the 10th – 13th November at Brisbane’s TCB Centre, Fortitude Valley.

If you’d like to see the range in person has also teamed up with MODA Creative to showcase some key pieces at their next event on the 13th October at Zuri Bar and Dining.


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