News, Insights and Stories from the Australian and New Zealand tech ecosystem.

Trinity Perspectives

At the age of 23, Cian McLoughlin arrived in Australia with little more than a backpack, an unusual Irish name and a burning ambition to see a bit more of the world.

More than a decade later, having held senior roles at some of the world’s largest IT companies, Cian recently took the decision to step away from the corporate sector, to establish Trinity Perspectives, a full service sales consultancy firm.

“I set up Trinity Perspectives with a clear goal in mind, to finally answer a question that had been puzzling me for years. Why don’t more companies take the time to understand why they are winning or losing business?”

Trinity works with sales focused businesses across Australia, to help improve their sales execution and strengthen their client engagements. Early in his career, Cian recognised that no matter what you are selling, success in the sales arena centres on the ability to continually improve and refine the way you service your clients.

“Great sales execution is not a static process, the needs of your clients and your prospective clients will continue to change and evolve over time. The way they search for information about your product or service, how they want to interact with your company, how your competitors position themselves against you, all these factors are constantly changing.”

In order to understand this constantly shifting landscape and remain relevant and accessible to your target market, Cian realised that one mechanism above all others was key. The ability to gather specific, measurable and timely feedback from your clients, as the primary gauge of your sales effectiveness. And so Trinity Perspectives was born.

“At Trinity we have developed a unique Win/Loss Review methodology to provide our clients with timely insights and actionable sales intelligence. The WLR premise is deceptively simple, but when executed effectively its benefits can transform the way you do business and dramatically improve your success rates”

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