News, Insights and Stories from the Australian and New Zealand tech ecosystem.

Does my bum look big in this?

Delia Timms and Jeff Bonnes have started a brand new fashion style advice site and App; ‘What Should I’

It provides timely and personal style advice, based on user-generated content and crowd-sourced feedback. “We felt there was a gap in the market for fashion and style advice, using the power of social media. We also felt it would be a great way for retailers to engage with their customers in a more relevant, fun way via several platforms”.

The idea was inspired by other sites overseas, but designed to tap in to the unique Australian style, designers and brands. “In the past my husband (Jeff Bonnes) and I have launched another successful start up –  in 2005. This site met a genuine need in the market, grew rapidly and we sold it to Fairfax in 2009. So we are hoping to leverage our experience with internet business and community building to apply to this fun newbusiness! For more information feel free to check out our site”.

Startup Daily