News, Insights and Stories from the Australian and New Zealand tech ecosystem.

Organic Clothing for Babies

BORNSAGE, a boutique organic range of baby and children’s clothes today announced the arrival of its new collection incorporating the theme of ‘Eternity’ in beautiful designs with environmentally friendly organic fabric.

“We began three years ago out of a need for decent part time work in Dubai with two kids.  I’m an Indian born Australian living now in Vietnam and needed a business that could go with me wherever our lives and my husbands job would take us.  In these times of financial and job instability I knew we needed something that could be moved anywhere at the drop of a hat.  So I came up with a wholesale baby clothing brand.  Our manufacturers are in India, the business is based out of Dubai and I am currently living in Vietnam – quite the juggling act I can tell you!  Still, it works fine and we’re moving forward with our second line of clothing – ANAADI.  We have retailers in South Africa, Khazakstan, Russia, Dubai, Kuwait, US and of course Australia.”  

BORNSAGE is a line of clothing for boys and girls aged 0 to 2 years created by Australian designer Hema Kumar. “I developed the BORNSAGE range because I noticed that there was little choice of ethically produced children’s clothing with a touch of style. I wanted to bring together organic clothing which benefits both our children and the environment with styling that wasn’t dull and had a touch of the right attitude.”

The BORNSAGE range has a refreshing approach to eco fashion by using vibrant, stylish colours rather than the usual plain beiges and whites. Instead you’ll find a palette including midnight, berry, mint-ash and licorice with eternal symbols from Celtic, Kanji & Universal influences. The BORNSAGE logo character, Zhi – meaning wisdom and healing – sits in the lotus position and high lights the brand philosophy.. ‘Wisdom comes in small packages.’

Startup Daily