News, Insights and Stories from the Australian and New Zealand tech ecosystem.

It’s all in the Bag for this Young Lawyer turned Entrepreneur.

Sterling & Hyde is the realisation of a life long dream for Amy Richards.  As a little girl whose wish was to be the family who owned and lived above the corner milk bar, Amy was destined to end up a businesswoman.  This dream just took a little longer to come to fruition than the 8 year old expected.

Amy finished school and went off to University.  As a lawyer Amy then spent her previous life locked away in the Australian Industrial Relations Commission. In 2010 she finally decided to swap the city for the sea, and a career arguing for a career creating and sharing her exquisitely designed genuine Italian leather handbags.  It was then that the accessories brand Sterling & Hyde was born, with its first boutique established in the picturesque township of Sorrento, Victoria.

In store to complement the leather handbags, Amy has sourced an amazing array of designer jewellery by labels such as Peep Toe, Nicole Ritchie’s House of Harlow 1960 and Kim Kardashian’s new jewellery line Belle Noel.  A haven for fashionistas at heart, Sterling & Hyde also offers MOR beauty products, OPI nail polish and a range of other accessories that will appeal to fashion conscious women of all generations.

The handbags however, are Sterling & Hyde’s centrepiece.  That is why Amy is so excited to offer shoppers the ability to now purchase these online.  All the bags are functional with a hint of individual flair.  They are designed to be functional yet fun.  Each and every handbag is designed with the modern woman in mind.  That is why each style is named after an influential woman in Amy’s life, paying homage to grandmothers, sisters, cousins, dear friends and customers all of which have differing requirements for their essential carry all.

As an avid fashionista Amy but always felt a personal touch lacking in the boutiques she used to go into.  The salespeople were either intimidating or not really interested in her.  So when creating Sterling & Hyde it was essential to truly cater to what a woman wants.

“If you want a gorgeous black leather bag we stock, but want it in red instead, Sterling & Hyde will design it for you. If you want a piece of jewellery custom altered, Sterling & Hyde can do that on the spot for you. If you want a piece of jewellery we no longer have in stock, Sterling & Hyde will track it down for you. If you want colourful leather handbags you just can’t find anywhere else, Sterling & Hyde has got them for you. As for great service, well that is just a given at Sterling & Hyde-just ask any of our loyal customers. Sterling & Hyde is women working tirelessly to give working women what they want, and we think that is priceless.”

Can’t get into the store check them out at

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